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Casting a



About the project

Creators of an innovative digital metal casting technology set to disrupt the metal casting world, Foundry Lab were looking for a pathway to go from stealthy R&D startup to global technology business ready to exhibit at the largest additive manufacturing show in the world.

We partnered with Foundry Lab to develop their brand strategy and values, help identify their key customers, competitively position themselves in an emerging market and build them an iconic yet scalable identity. Positioned to entice key industry customers externally and be a catalyst for growth and recruitment internally.

Client: Foundry Lab

Services: Brand Strategy, Visual Identity, Positioning, Customer Journey, Photography

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